Explain the Competitive Edge and Disadvantages of Air Asia and Mas Essays

Explain the Competitive Edge and Disadvantages of Air Asia and Mas Essays Explain the Competitive Edge and Disadvantages of Air Asia and Mas Essay Explain the Competitive Edge and Disadvantages of Air Asia and Mas Essay Abstract. Introduction – Air Asia Berhad Air Asia is a Malaysia Low Cost Carrier Airline Company which was founded in 2001 by Tony Fernandes. It was the first successful and is one of the largest low cost airlines in Southeast Asia. Also, it has become Malaysia first international low cost carrier. Air Asia Company’s simple philosophy ‘Now Everyone Can Fly’ has successfully positioned itself in customers’ mind where majority of the customer would choose Air Asia as their choice of transport. In add, Air Asia succeed through the company’s effective and efficient operational. The company provides a totally different type of service in line with the nation’s goal which is to benefit all people and worldwide travellers. The main service takes the form of no frills. Before 2011, it is a money losing airlines operated by the government which after that became a successful airline company after being taken over by Tony Fernandes. It can be said it is a remarkable transformation of the airline. Kuala Lumpur International Airport serves as the main hub for Low Cost Carrier Terminal in Malaysia. By the year 2005, Air Asia has operates in 6 countries worldwide which serves more than 5millions customer. Until today, the company is currently operating in 25 countries which provide domestic and international flight. In this assignment, we are going to discuss regarding the information system and technology implemented by Air Asia which make the company become so successful, the current and future business alignment strategy and business operation of Air Asia. History – Air Asia Establishment AirAsia was established in 1993 and commenced operations on 18 November 1996. It was originally founded by a government-owned conglomerate DRB-Hicom. On 2 December 2001, the heavily-indebted airline was purchased by former Time Warner executive Tony Fernandess company Tune Air Sdn Bhd for the token sum of one ringgit (about $USD0. 26 at the time) with USD$11 million (RM40 million) worth of debts. Fernandes proceeded to engineer a remarkable turnaround, turning a profit in 2002 and launching new routes from its hub in Kuala Lumpur International Airport at breakneck speed, undercutting former monopoly operator Malaysia Airlines with promotional fares as low as RM1 (US$0. 7). Second hub In 2003, AirAsia opened a second hub at Senai International Airport in Johor Bahru near Singapore and launched its first international flight to Bangkok. AirAsia has since started a Thai subsidiary, added Singapore itself to the destination list, and commenced flights to Indonesia. Flights to Macau started in June 2004, while flights to Mainland China (Xiamen) and the Philippines (Manila) started in April 2005. Flights to Vietnam and Cambodia followed later in 2005 and to Brunei and Myanmar in 2006, the latter by Thai AirAsia. Expansion abroad On August 2006, AirAsia took over Malaysia Airliness Rural Air Service routes in Sabah and Sarawak, operating under the FlyAsianXpress brand, the routes were subsequently returned to MASwings a year later citing commercial reasons. AirAsias CEO Tony Fernandes subsequently unveiled a five-year plan to further enhance its presence in Asia. [9] In the plan, AirAsia will strengthen and enhance its route network by connecting all the existing cities in the region and expanding further into Indochina, Indonesia, Southern China (Kun Ming, Xiamen, Shenzen) and India. The airline will focus on developing its hubs in Bangkok and Jakarta through its sister companies, Thai AirAsia and Indonesia AirAsia. Hence, with increase frequency and addition of new routes, AirAsia expects passenger volume to hit 18 million by end-2007. Route expansion On 27 September 2008, have on its list 106 new routes to be added to its current list of 60 over the next few years. The number of old routes discontinued has not been publicly disclosed.

Prepositional Idioms with of

Prepositional Idioms with of Prepositional Idioms with â€Å"of† Prepositional Idioms with â€Å"of† By Maeve Maddox The other day I read a letter supposedly written by a literature professor. It contained what struck me as the unidiomatic use of the preposition to attached to the adjective ignorant. Note: An expression is idiomatic when its meaning is not deducible from the meanings of the individual words. In idiomatic usage, the exact same words can have different meanings, depending upon context. Take, for example, the phrasal verb â€Å"put out†: put out the light (extinguish) put out the cat (place outside) put out your hand (extend) ESL learners spend hours memorizing dependent prepositions and the words they appear with because few dependable rules exist to explain the usage. We’re angry with a person, but angry about an injustice. We’re concerned about our children, but concerned with the ecological movement. I don’t remember having been taught these patterns. I just know what â€Å"sounds right.† The dependent preposition I’ve always heard used with the adjective ignorant is of: He was ignorant of the consequences of his actions. For this reason, I was startled to read what the literature professor wrote: I specialize in literature, feminism, and cultural criticism (so naturally I would be ignorant to something that got 700,000 views). Note: the professor was being sarcastic. Of course she knew about whatever it was that â€Å"got 700,000 views.† My impulse was to condemn the unidiomatic usage â€Å"ignorant to† without further ado, but then I recalled the way â€Å"bored of† has spread in recent years. To me, â€Å"bored of† is horribly unidiomatic, but since writing an unforgiving post about it, I’ve seen on Google N-Gram Viewer that the appearance of â€Å"bored of† in printed books has risen precipitately since the 1980s. Further, according to the Oxford Dictionaries online site, â€Å"the Oxford English Corpus  contains almost twice as many instances of â€Å"bored of† than â€Å"bored by.† Clearly my knee-jerk reaction to unidiomatic preposition use bears examination. I did a web search. Sure enough, â€Å"ignorant to† is out there in blog postings and reader comments: Why are people so ignorant to the facts? I think hes ignorant to the fact that they both wanted it People just are ignorant to the fact that system files use up that space too. Torres seems ignorant to the danger he is in. So far, â€Å"ignorant to† is still rare in modern usage compared to â€Å"bored of.† By the way, although the folks at Oxford acknowledge the popularity of â€Å"bored of,† they also acknowledge that it’s still not considered to be standard English: â€Å"It’s best to avoid using it in formal writing.† When it comes to which preposition to use with which adjective, the spirit of the language will decide. Meanwhile, careful writers and speakers may wish to review current prepositional use and use the established patterns. To get you started, here are a few examples of adjectives that take the preposition of: accuse of: The homeless man was accused of vandalizing a park bench. acquitted of: When more evidence came to light, the man was acquitted of the charge. capable of: Unsocialized children are capable of atrocious behavior. censorship of: Throughout history, governments and religious institutions have advocated the censorship of books. consist of: Krapp’s diet consisted of bananas and water. convince (someone) of: You’ll never convince him of the truth of your argument. critical of: He is critical of everything I write. deprive of: Millions of children grow up deprived of ordinary comforts. disapprove of: Some people make it a policy to disapprove of everything they didn’t think of first. jealous of: Some men are jealous of the success of their wives. kind of: What kind of books do you like to read? regardless of: The soldiers were required to shave, regardless of their wishes. required of: Familiarity with standard English is required of all applicants. short of: I can’t go to the movies because I’m short of cash. take charge of: Adolescents are encouraged to take charge of their learning. unmindful of: The wounded man staggered aimlessly, unmindful of traffic. worthy of: This writing is worthy of a professional novelist. And, let’s not forget, ignorant of: Many native English speakers seem to be ignorant of established prepositional use that ESL learners struggle to master. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Expressions category, check our popular posts, or choose a related post below:What Does [sic] Mean?Loan, Lend, Loaned, LentWhat the heck are "learnings"?